The key to EOFY success - Visibility and consistency.

When customers land on your website, they should immediately see your EOFY offers, understand your value, and know exactly what to do next. The good news is your iMotor website already includes powerful, easy-to-use tools to help you do just that.

5 Simple Website Updates You Can Activate Today

1. Bulk Inventory Comments for Fast Updates

Your homepage banner is premium digital real estate but don’t stop there. Extend your EOFY messaging across: 

• Inventory landing pages
• Key browsing pages
• Custom placements throughout your site

This ensures your promotion stays front and centre as users move through their journey.

2. Bulk Inventory Comments for Fast Updates

Need to apply EOFY messaging across your stock quickly?

Bulk inventory comments let you:

• Add promotional text across multiple listings
• Include images or videos
• Use shortcodes for dynamic content

All without editing vehicles one by one - saving time while keeping messaging consistent.

3. Stock Promo Labels That Grab Attention

Buyers scroll fast so you need to catch their eye instantly.

Adding labels like:

• “EOFY Sale”
• “Limited Time Offer”
• “Drive Away Deal”

helps your vehicles stand out in search results and listing pages, increasing engagement and clicks.

4. Dedicated EOFY Landing Pages

A strong campaign deserves a dedicated destination.

Create a focused EOFY landing page that includes:

• Your campaign messaging
• Key offers and inclusions
• Terms and conditions
• Clear enquiry options

These pages are perfect for driving traffic from:

• Google Ads
• Social campaigns (Meta)
• Email marketing

5. Track Performance in Your Dashboard

Every lead matters and knowing where it comes from is critical.

Your dashboard automatically:

• Tracks all enquiries
• Tags leads by source
• Shows campaign performance

This gives you clear visibility of what’s working and helps you measure your EOFY ROI with confidence.

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Want to Go Further? Amplify with Dynamic Inventory Ads

If you’re looking to extend your reach beyond your website, Dynamic Inventory Ads are a powerful next step.

These campaigns promote your actual vehicle stock across:

• Google (Vehicle Listing Ads)
• Facebook and Instagram (Automotive Inventory Ads)

Using your live inventory feed, they automatically showcase relevant vehicles to in-market buyers, helping you capture demand wherever customers are searching and scrolling.

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Why EOFY Success Comes Down to Visibility

EOFY isn’t just about having a great offer, it’s about making sure customers see it at every stage of their journey.

From first click to final enquiry, your messaging should be:

• Clear
• Consistent
• Impossible to miss

By combining on-site optimisation with broader digital campaigns, you create a seamless experience that drives more leads and maximises results.

Need a Hand?

If you’d like help setting up any of these features or launching Dynamic Inventory Ads alongside your EOFY campaign iMotor is here to help. Contact our team today at 1300 075 301 or fill in the form located on our Contact Us page.