iMotor Privacy Policy
Privacy Collection Statement
The primary purpose for which we collect your personal information is to provide you with the services you have requested. You agree we may use and disclose your personal information and other data for this purpose and also for secondary purposes, including to personalise your user experience and to promote carsales and third party products and services to you. Our Privacy Policy (see directly below) explains how we collect, use and disclose your personal information, the extent to which your personal information may be disclosed to overseas recipients and how to access, correct or complain about the handling of your personal information.
Privacy Policy
1. Introduction
This policy sets out how i-Motor Pty Ltd, Lformation Pty Ltd, Dealer Drive Australia Pty Ltd and Dealer Drive International Pty Ltd (together, “iMotor”) collect, use, disclose and manage your personal information.
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
By accessing or using the network of websites, apps, products and related services operated by iMotor you agree to the collection, use and disclosure of your personal information in the manner described in this Privacy Policy. This network includes the iMotor and Dealer Drive businesses, websites and apps (as applicable) (“iMotor Network”).
2. iMotor and privacy
iMotor respects the importance of your privacy and is bound by the Privacy Act (1988) (Cth) (“Privacy Act”) including the Australian Privacy Principles (“APPs”) and applicable privacy regulations. iMotor is committed to protecting your privacy when managing your personal information and has policies and procedures to ensure that personal information is handled in accordance with the Privacy Act and the APPs.
3. What personal information is collected?
Personal information collected by iMotor will depend upon the circumstances of collection and on the services that we are providing to you and may include (but is not limited to):
- identification details, which may include name, birth date, address, gender, security questions and answers;
- for certain services, images of, or information from, verification documents such as your driver’s licence;
- contact information which may include email address and mobile phone number;
- business information, such as ABN;
- user IDs and passwords;
- bank account and credit account details;
- if you sign an agreement with iMotor electronically, your e-signature;
- information submitted by you in relation to your use of any of our services or products;
- information submitted in applying for or requesting a quote for a related product;
- your IP address, information about the devices on which you visit the iMotor Network and your activities on those devices or sites (including browser and operating system, time, date, referral information, location, carrier and site interactions);
- if you participate in any surveys we, or a third party service provider acting on our behalf, may conduct from time to time, personal information relating to your survey responses;
- records and content of communications with iMotor or any other person; and
- information obtained as a result of your use of our mobile website or application such as geo-locations and unique device identifiers.
iMotor does not typically collect sensitive information as defined in the Privacy Act, such as racial or ethnicity information, political opinions or associations, criminal records (save where provided by law enforcement authorities) or health information. However, where you agree, iMotor may collect sensitive information from you in certain circumstances, such as when we are considering an application for employment or if any such information is incidentally provided to iMotor through your provision of other materials or information (for example, your drivers licence).
4. How is personal information collected?
iMotor collects personal information in a number of ways, including:
- directly from you when you provide information directly to iMotor in person, by phone, in writing or otherwise through your use of the iMotor Network (whether electronic or otherwise), for example when you purchase or otherwise use services provided by iMotor, when you consent to iMotor collecting information on behalf of a third party, when you subscribe to a newsletter or alert, when you enter a competition or promotion conducted by iMotor or in a contract with your business to provide you with our services;
- directly from you when you communicate with the iMotor Network or via the Communications Services;
- from third parties, such as iMotor’s related bodies corporate, service providers and operators of third party websites, co-branded websites and applications (“Linked Sites”) and advertising served to the iMotor Network by third parties;
- from social networks where you consent to that network sharing information with us, or otherwise where you have directed the network to send us information on your behalf;
- from third party data service providers and other entities where you have directed or otherwise consented to the collecting entity (or a service provider on its behalf) sending us the data;
- through the use of the proprietary software of iMotor in which personal information is stored; and
- from organisations identified or described in section 6 below which include iMotor’s related bodies corporate, our service providers and other third parties so that we may provide an enhanced and more relevant user experience, service or product to you or your organisation.
5. How is personal information used?
iMotor will use the personal information it collects for the purpose for which you provided it, the purposes disclosed in this privacy policy, any related secondary purposes which you would reasonably expect and any other purpose you have consented to.
More specifically, your personal information may be used for the following purposes:
- to maintain appropriate business records;
- to research, develop and provide iMotor Network products and services and by its outsourced service providers to provide and improve their services;
- to respond to an enquiry or provide our services, products or assistance that you request from us;
- to enhance user experience, for example to pre-populate, customise and provide shortcuts on our website;
- to conduct surveys, such as to determine use and satisfaction with iMotor Network services;
- to generate statistics in relation to the iMotor Network;
- for the purposes of feedback, reviews and ratings;
- to promote and market special offers and other services to you, and to provide you with information that may be of interest to you (if you do not want to receive these, please let us know);
- for purposes connected with the operation of the iMotor Network;
- for staff training and quality assurance;
to aggregate personal information with our third party partners for the purpose of personalising the advertising you receive from us and them; and - to conduct competitions and trade promotions, including contacting the winner(s).
6. How is personal information disclosed?
iMotor may disclose personal information to individuals and organisations other than iMotor in accordance with the terms of this privacy policy and where such disclosure is authorised by law. The organisations to which we may disclose personal information include:
- iMotor’s related bodies corporate and their personnel;
- individuals and organisations that advertise with iMotor if you submit an enquiry or seek or acquire certain services through the iMotor Network - or a third party supplier working with those advertisers to provide those services. If you do not want this to occur, please do not submit an enquiry or acquire such services;
- operators of Linked Sites;
- outsourced service providers who assist iMotor to provide its products and services, including:
- information technology providers, such as carriers or networks;
- marketing and market research advisers and survey providers;
- professional advisers;
- data service providers, who may also disclose your personal information to our third party partners for the purpose of personalising the advertising you receive from us and them; and
- payment providers;
- entities to whom you request we send your information, including third parties on whose behalf you have provided us your personal information;
- resellers of iMotor services;
- organisations involved in a sale/transfer of iMotor or any of its assets, business or shares;
- to assist government or regulatory authorities or police; and
- as we are required by law, for example pursuant to a subpoena or in accordance with unclaimed money legislation.
Where iMotor provides information to a third party at your request, you acknowledge that your information will be handled by that third party in accordance with its privacy policy and not in accordance with this privacy policy.
Where iMotor discloses your personal information to a data service provider, iMotor will take all reasonable steps to ensure those data service providers comply at all times with the Privacy Act and APPs.
7. Maintaining personal information quality
iMotor strives to maintain accurate and up-to-date records. To facilitate this, please let us know if any of your details change. We may verify the accuracy of personal information we hold against information about you held by a third party. You may update certain personal information by contacting us by email (see section 15 below).
iMotor may destroy or de-identify personal information once the information is no longer deemed required by the business.
8. How to access your personal information
You generally have a right to access your personal information, subject to a few exceptions provided by law. If you wish to access your personal information, please contact us by email (see section 15 below). Please remember to provide as much detail as you can as this will help us to find the information. Generally, there will be no charge for this service, however you may be required to verify your identity before any information is released to you. Depending on the volume, type or method of access to the information you request, iMotor may charge you some fees, however these will not be excessive and will not apply to the making of the request. Please note that, depending on the volume or nature of the information required, it may take a number of days to fulfil the request.
9. About security and personal Information
iMotor takes reasonable steps to protect personal information collected from misuse, loss, unauthorised access, modifications or disclosure. Your personal information may be stored in hard copy documents, but is generally stored electronically on iMotor’s systems.
10. Transfer of personal information outside of Australia
Some of iMotor’s service providers may from time to time be located outside of Australia. By way of example, some of iMotor’s technology service providers are located outside of Australia, including without limitation, in the United States of America and India. It may be necessary to disclose your personal information to those service providers for some of the purposes listed above. By providing iMotor with your personal information, you consent to the disclosure / transfer of your personal information outside Australia as set out in this privacy policy.
11. Dealing with iMotor anonymously
You may deal with iMotor anonymously by using a pseudonym, unless iMotor is reasonably required or authorised by law to deal only with an identified person, or it is reasonably impracticable for us to respond to you if you have not identified yourself.
12. What if you don't provide personal information?
If you choose not to provide personal information when requested, iMotor may not reasonably be able to provide you with the full range of iMotor products or services.
13. Location information
When accessing and using the iMotor Network, we may request permission to collect your location (including your GPS coordinates) in the course of a test drive process as part of the Dealer Drive application.
14. iMotor, Linked Sites and cookies
Where the iMotor Network provides for a Linked Site, the operators of those Linked Sites may collect personal information through the use of cookies and otherwise. To the extent permitted by law, iMotor is not responsible for Linked Sites and recommends you read the privacy policy of such sites before disclosing your personal information.
iMotor uses cookies for functional, authentication and analytical purposes on the Drive Network websites. For further information on how cookies are used across iMotor’s group of companies, please read the separate cookie policy here.
15. What if I have a problem or query?
If you have a problem, complaint, want to change your personal information or just wish to enquire about privacy, please contact us.
- If your query relates to Dealer Drive:
Location and postal address: 449 Punt Road, Richmond, VIC 3121 Australia
Attention: Dealer Drive Support Team
Email: support@dealerdrive.com.au
- If your query relates to any other iMotor product or service:
Location and postal address: 449 Punt Road, Richmond, VIC 3121 Australia
Attention: iMotor Support Team
Email: support@i-motor.com.au
iMotor treats complaints relating to privacy extremely seriously. If you submit a concern or complaint, we will endeavour to deal with it comprehensively and reach an outcome with which all parties are satisfied. If you are not satisfied with our response to your complaint (after providing us with a reasonable time to respond) or would like further information about privacy in Australia, then we suggest that you contact the Office of the Australian Information Commissioner’s website.
16. How this policy changes
This policy may change over time. All changes will be published on this website and will only apply to personal information that has been collected after the date you accept the new privacy policy. If the changes will impact personal information collected prior to the date the changes are made then we will provide 30 days’ written notice to you of the relevant changes, where reasonably possible.
Last updated: July 2025